MM 3603 - Maggie Gunnels

 Advertising Analysis: Social Media     Advertising is a big deal in today's world, with social media being one of the main ways for companies to get exposure and sell their products. Social media advertising has become extremely popular. Companies can pay channels or accounts to advertise their products or even pay the social media company for banners. Engaging content to attract the user's attention and then send it to friends on the app. According to Pew Research Center , 7-in-10 Americans use social media to stay in touch, get news, and entertainment. It also tells what ages are on social media and gender. This helps companies know who to appeal to and how to get their products sold and bought. Posts, hashtags, and videos are all ways companies advertise their brand and products. There are many examples of social media advertising and how they reached their audience and did their job.  Gillette's "The Best Men Can Be"     In January 2019, Gillette relea...

  Amazon Alexa      Alexa by Amazon has become more and more popular in the past few months.  Amazon Alexa, or simply Alexa, is a voice-based A-I virtual assistant. It is a lot like Siri on iPhone. Alexa is put to work by saying "Alexa" and is ready for any command. Based on statistics, Alexa will be a household item in the next few years. How did it become popular so fast, and what makes it so appealing?      Alexa's release date was in 2014 but did not get popular until two years later. In 2020, 27% of households had an Amazon Alexa in their home. According to Amazon statistics, Alexa gets smarter and wiser by the day and is a great asset to have in your home or office.      We have an Alexa in the living room and kitchen at my house. My mom likes to use Alexa for a timer when she is cooking. My dad likes to use it as a remote connecting to the TV. I like to ask when my Amazon packages will arrive. My brother uses it to help with...

 HBO Max Targeting Gen Z     When it comes to streaming services, HBO Max is one of the top choices you have the opportunity to choose. Recently, their choice in movies and shows has been targeting Gen Z and Millenials. With Gen Z being the future, companies have to target this audience.      HBO Max  was released in May of 2020, a perfect time since everyone was locked in their house due to Covid. It costs $9.99 a month with ads and $14.99 a month without ads. 43% of HBO Max users are less than 35. This helps HBO Max know what audience to target and create more young adult entertainment. About 90% of Gen Z households have a streaming service, and HBO Max wants to capture these viewers.     Most of the Gen Z shows and movies are primarily about societal issues. Everything is dark and sad, because this generation has been surrounded by dark and sad things. Gen Z doesn't care about the actors or actresses, they want what they find importan...